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A book about creativity that is really a book about paying attention.

Producer Rick Rubin explores the habits, instincts, and ways of seeing that help creative work happen. It is not a step-by-step manual and it is not interested in hustle. Instead, it looks at curiosity, taste, discipline, openness, and the strange process of making something that did not exist before.

A thoughtful read for artists, designers, musicians, writers, gardeners, cooks, and anyone who suspects creativity is less about talent than about how you move through the world.