ORI London began with a very practical problem: the kind of bag you actually want when the weather changes, the day gets longer, and plans refuse to stay tidy. The brand grew from ROKA London, founded by Brett and Emma, and later evolved into ORI London with a focus on bold color, useful design, and everyday durability.

Their bags are designed to be lightweight, weather-resistant, easy to clean, and ready for real life. Since 2020, ORI has used recycled materials as the main fabric in its bags, including triple-coated recycled outer materials built to handle daily use.

At Mercer, we love ORI because they make adventure feel cheerful and practical at the same time. The colors are bold, the quality is there, and the bags feel made for Driftless days: village walks, river weather, errands, road trips, workshops, and whatever detour comes next.