There’s a reason generations of artists, illustrators, designers, and creative professionals reach for gouache when they want rich, vibrant color with a matte finish.

Made in Switzerland, Caran d'Ache Studio Gouache combines a high concentration of pigments with a natural plant-based binder to create luminous, blendable colors that feel equally at home in a sketchbook, design studio, or around the kitchen table. The paint can be used opaquely for bold, graphic color or diluted with water for softer, watercolor-like washes, making it one of the most versatile paints you can keep on hand. 

What we love most is how approachable it feels. Experienced artists appreciate the smooth application, strong pigmentation, and reliable lightfastness, while beginners simply enjoy how satisfying it is to work with. The colors mix beautifully, layer well, and make experimentation feel effortless.